Paul Scheruebel

The great diversity of things to do at the heart of London made it impossible for me to focus on only one aspect of what the area has to offer. So I tried to think about what the theaters, the shops, the pubs, clubs, and restaurants etc. had in common. What is the simplest thing that holds them together, makes them a unity? They are there for one's enjoyment! And, as we all know, time flies when you are enjoying yourself. And there we go.
The clock is taken from Westminster Palace, which is not in the immediate area we are dealing with, but what flies is quite mobile. And the clock is a very prominent feature of London, so I found it appropriate to make it fly through a stylised Piccadilly Circus.
I chose the surreal subject matter because it suits the magic that's put in the air by all the entertainment venues and expresses the feeling of living an exciting dream when being on a day off in the Heart of this vibrant European metropolis.

Nick Ingram

My idea for the big wall is inspired by the entertainment side of leicester square mainly the red carpet. the main part of this is that the red carpet is made from signatures from as many people that can fit in the space. it would be good to make it more of an event and maybe have celebrities come and sign it along the course of a day or even a week? and if thats not possible the public could come along and sign it possibly with the tagline "see yourself on the red carpet" ?? not sure but thats the basic idea. it will keep this interactive and will be something more interesting to look at. the style of it is very simple and slightly retro too. i think keeping it simple will help make it more eye catching. this was only a first draft and i will continue to work on this concept.

Design images of the new building

Some more useful images and things for thought

http://www.arthurlloyd.co.uk/LeicesterSquareTheatre.htm

Sarah Vince

The idea behind the design is for it to be interactive. I kind of took the idea of the boards you get at brighton where you put your head through the board so it looks like you are part of the picture. But with my design instead you stand in front of the picture. The door way needs some work on it so that it looks for extravagant and colour. But the idea is that tourists and the public can stand in front of the door way as if they are a celebrity of VIP and the cartoon characters are their fans. I wanted it to incorporate the cinema/theatre/red carpet side of Leicester square with the tourists that go there and making it interactive rather than just a piece of art on the hoarding.