Tuesday 16 June 2009

St Martin Street - Hoarding

Clicking on the image to the left will provide a clearer view of the site.

The current dimensions of the hoarding are approximately 17 metres in Length and 2.4 metres high.

As mentioned on the image it is next door to the Radisson Edwardian Hotel. This is how they refer to the hotel on their website "...between the National Gallery and Leicester Square, the four star deluxe Radisson Edwardian Leicester Square Hotel is a cool and intimate West End retreat. The mood is calm and clutter free with pale leathers throughout, and some luxurious design pieces including striking Balinese zebra-striped marble tables and Poltrona Frau leather chairs. This is the perfect hideaway boutique hotel in a location that couldn't be more central." As the Radisson hotel is the closest neighbour to the hoarding, it is important to understand how the hoarding design impacts and/or fits in with its surroundings.

The hoarding will be fixed and painted prior to the designs being installed. The designs will most likely be printed onto a similar material used for the hoarding shown in appendix 1 and fixed to the structure, as this will ensure durability and that any graffiti can be easily removed. As mentioned at the meeting we are willing to look at, source and consider other options, however finish, cost and time will all impact on whether it is possible.

1.Before commencing designs please take a look at appendix 1 as this outlines previous hoardings we have installed.

2.Before commencing designs please take a look at appendix 2 as shows our brand guidelines, although we don't need to incorporate the brand directly within the design it would be useful for you to understand more about how we are promoting the West End and positioning the West End brand.

3.Before commencing designs please take a look at appendix 3 as this outlines hoarding and streetscape design work undertaken in other cities around the world.

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