London West End, shopping & entertainment like nowhere else...
www.heartoflondonbid.co.uk/wema.pdf
The West End Marketing Alliance brings together a range of businesses, all with a shared interest in the continued success of the West End.
It is an alliance of organisations with an interest in the maintenance and development of a strong business environment and residential community in London’s West End. Members agree to work together to promote and maintain the West End as the economic and cultural heart of one of the world’s greatest cities.
WEMA members include: Covent Garden London, Heart of London, New West End Company, Shaftesbury PLC, Society of London Theatre, Visit London, Westminster City Council and The Portman Estate.
Great identities draw strength from what they symbolise. We have a brand model so we know what we have to symbolise through our visual identity and how we sound when we speak or write. And that means we will communicate as effectively as possible.
Including the brand in the designs you develop isn't essential, however understanding what the brand and destination is about is important in developing something that will 'fit'.
We’re vibrant
Our tone is always positive. It’s like talking to someone who always has good news. We’re never flippant, but friendly and approachable with a hint of sophistication.
Our tone is always positive. It’s like talking to someone who always has good news. We’re never flippant, but friendly and approachable with a hint of sophistication.
We’re exciting
Of course we are! We have every reason to be. Always keep this in mind when writing about our brand. Boring? No. Exciting? Definitely.
Of course we are! We have every reason to be. Always keep this in mind when writing about our brand. Boring? No. Exciting? Definitely.
We’re inclusive
Our audience comes from all around the world, London, the West End, and from all walks of life. So we want to make sure we talk to all of them. Our tone is never exclusive or condescending, but confident and clear.
Our audience comes from all around the world, London, the West End, and from all walks of life. So we want to make sure we talk to all of them. Our tone is never exclusive or condescending, but confident and clear.
We’re unique
Our West End experience is unique and it’s only found in London. We’re proud of this difference, without being arrogant, and our tone can convey a sense of something a little extraordinary, a promise of excitement or a once in a lifetime offer.
Our West End experience is unique and it’s only found in London. We’re proud of this difference, without being arrogant, and our tone can convey a sense of something a little extraordinary, a promise of excitement or a once in a lifetime offer.
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